Targeted Marketing and Promotions

Overview

SuiteCommerce has built-in, online marketing functionality that will help drive new traffic to your site, convert that traffic to revenue, close abandoned shopping carts and forge stronger relationships with existing customers. Leverage the single customer view to create 1:1 offers and instant promotions, target segmented groups for repeat business and increase average sale size.

Benefits

  • Build rich customer profiles based on cross-channel behaviors and transactions — online, in-store and on the phone—that can be made available to sales, marketing and support personnel.
  • Quantify customer lifetime value by running all transactions through your commerce system.
  • Segment customers to drive personalised offers and merchandising through on-site recommendations and email marketing.
  • Improve marketing ROI with real-time visibility into campaign performance and costs across all channels.

Features

Email Marketing
Manage the end-to-end mass email process in one system, including database building and management, target segment list creation, development and hosting of HTML and text-only creative and registration forms, campaign execution and campaign performance analysis. Continuously optimise performance by measuring your campaign effectiveness in real time across the entire funnel.

Paid Search
Accurately track and manage your paid search marketing campaigns down to the keyword and search engine. Perform closed-loop analysis of leads driven by individual paid search terms, from the time they turn into a lead all the way through actual purchase, and report downstream transactions such as up-sell and returns from those leads.

Marketing Analytics
Track the results of all your marketing programs — by program type, lead source and promotions — in real time. Improve your marketing ROI by pinpointing how much revenue you receive from each lead source/referrer and keyword advertisement.

Coupons
Convert more visitors to sales by offering coupons and tracking their effectiveness and ROI. Create coupons based on a dollar or percentage discount, or free shipping. Restrict items to which the coupons apply and set minimum order amounts.

Social Media
Maximise the impact of social media outlets and increase engagement by allowing shoppers to share on popular social media networks.

Solutions

Search Engine Optimisation (SEO)
Potential customers must be able to find your store in online search results. With NetSuite, get high rankings in search engines for both static HTML and dynamically generated web pages. Create search-engine-friendly pages with customisable title, meta and image-alt tags and use short search engine friendly descriptive URLs for dynamic pages. Preserve your current search rankings by creating permanent (301) redirects.

Personalised Marketing & Promotions
With a single customer database, segment customers to provide personalised campaigns, merchandising and promotions based on behavior, demographics, purchases and more. Learn who abandoned a shopping cart and its contents, then follow up with an email with a coupon for the items abandoned.

Increase Cross-Sell & Up-Sell Revenue
Display automatic cross-sell and up-sell recommendations based on what other customers have purchased. Use simple built-in report query tools to target customers by their past purchase histories, marketing activities, demographics, or other segmentation.

Resources

Demo

See the SuiteCommerce Product Demo
Watch now

Retail Datasheet

Find out all the Solution details for
NetSuite Retail
Download now

POS Datasheet

Find out all the Solution details for NetSuite Retail Anywhere POS
Download now

Webinar

See the NetSuite SuiteCommerce Product Demo Webinar for Retailers
Watch now