- Build the most intuitive and relevant experiences with capabilities such as dynamic imaging and zooms, multiple image views, ratings and reviews, quick views, and more.
- Provide your shoppers a consistent brand experience by maintaining full branding and creative control over your site.
- Extend your relationship with your customers to any device, including mobile and tablets.
Commerce Everywhere – Expand Your Business
- Different business models. Support B2B and B2C commerce on the same platform.
- Multiple web stores from one platform. Each site can have its own domain, products, language, currency and branding.
- Go global. With support for multiple languages, currencies, taxes/VAT, subsidiaries and international shipping prices and customs documentation, you can sell globally with automatic accounting and roll-up for international and domestic subsidiaries.
- Reach a wider customer base. Publish your products on shopping comparison engines. Use some or all of your items to sell on different marketplaces and at different prices.
- Responsive design. Build sites that display elegantly across all devices, from smartphones to tablets to laptops to desktops.
Uniquely Branded and Engaging Shopping Experiences
Differentiate Your Brand and Exceed Customer Expectations
- Easy to get started. A pre-built, best-in-class foundation shopping site can be used as an out-of-the-box solution or as a cornerstone to enhance and customise.
- Blazing fast. AJAX architecture, edge caching and a content delivery network (Akamai CDN) provide a fast, scalable site.
- Design flexibility. Pixel-perfect design capabilities and unlimited layout control.
Rich Shopping Interactivity – Make Buying Easy
- Quick view. Let customers quickly view product information and add to their cart while looking at a search results or a category page.
- Recently viewed items. Logged-in visitors returning to your site can see the products they viewed during their last visit.
- Social sharing. Increase user engagement by encouraging shoppers to share to popular social networks.
- Mini cart. Allow shoppers to view a summary of their shopping cart from any page.
- Visual merchandising. Provide zooms and multiple alternate images.
- Reviews and ratings. Grow your online community, cultivate brand evangelists and improve SEO.
- View by. Let shoppers choose how to display items on a page.
Pricing & Promotions – Set the Right Prices and Incentives to Buy
- Integrated, closed-loop marketing. Run multiple types of marketing campaigns – email, paid search or direct mail — and automatically track their lifetime revenue and profitability.
- Cart Abandonment. Know who abandoned a shopping cart and its contents, then follow up with an email with a coupon for the items abandoned.
Coupons and promotions. Improve traffic with flexible coupon and promotion management tools.
- Personalised experiences. Dynamically segment customers to provide personalised merchandising and promotions based on behavior, demographics, purchases and more.
- Automated upsell and cross-sell. Display upsell and cross-sell recommendations based on what other customers have purchased, helping increase sales and order size.
- Multiple price lists. Set pricing rules to specify sites, stores, customers, products and categories.
Search & Navigation – Let Customers Easily Find the Products They Want
- Dynamic merchandising. Present upsells, cross-sells and related products based on merchant-driven rules such as location, browsing behavior, items in cart, best sellers or higher margin items.
- Search engine optimisation. Customise meta keywords, descriptions and titles for each product and category; generate SEO-friendly URLs and breadcrumbs.
- Multi-faceted navigation. Guide shoppers to find the products they want with selection check boxes, price slider, color swatches and more.
- Site search. High performance search provides lightning-fast speed and relevant search results. Search on any product field or description. Customise search criteria settings using exact, starts with, partial or fuzzy matches to optimise results.
- Searchandise. Promote products in search results based on search keywords and phrases or leverage product attributes such as top sellers, top rated and new arrivals.
Close the Sale – Fast, Flexible and Secure Checkout
- Flexible checkout. Customise checkout to be any number of steps, including one page. Checkout with an account or a guest account.
- Local shipping options. Facilitate delivery with integration with carriers for automatic price look up and tracking information.
- Multiple payment options. Manage payments with full integration with credit card processors to provide PCI compliant, end-to-end payment processes. Leverage safety and fraud prevention mechanisms including CVV checks, address verifications and integration to CyberSource Fraud Manager service.
- Customer service. Provide robust customer self-service capabilities for common queries and changes with case management, workflows and full order modification capability for customer service.
Run Your Business Better – Single Commerce Platform in the Cloud
- Business intelligence, analytics and reporting. Configurable dashboards for various roles provide key metrics at a glance. Gain visibility and intelligence into any part of your business, including web store, payments, order management, fulfillment and customer service.
- Optimise inventory. Real-time, global inventory visibility across multiple locations, including retail stores, is key to enabling a buy anywhere, fulfill anywhere experience.
- Fulfill orders quickly and effectively. Manage orders from multiple channels — POS, Web, call center, mobile, kiosk — all in one place.
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